Case studies / Tax & finance
Rich Off Taxes Co.
A money-stack logo delivered in gold and purple colorways.
- What we made
- Logo design
- Designs shown
- 2
The challenge
A logo that says “tax business” and “money” at a glance and holds up on dark social backgrounds.
Visual system
- Color
- Gold (or purple) textured serif letters with a green “OFF”.
- Typography
- Heavy serif with a bold rounded sans for contrast.
How we designed it
- A stack of bills replaces the letter I, so the business idea lives inside the name.
- Two colorways share one structure, giving the brand flexibility across campaigns.
Colors sampled from the delivered designs
The work, oldest to newest
- 01Logo: gold colorway
- 02Logo: purple colorway