Case studies / Tax & finance
KCT Credit Repair & Tax Prep Associates
From a yellow launch kit to a navy-and-gold brand: the design system behind a tax prep, credit repair and tax training firm.
- Client
- Keuna Smith, CEO
- Location
- Warner Robins, GA
- What we made
- Billboard, Team ID cards, Flyers, Monthly social posts, Brand mockups, Client recognition
- Designs shown
- 12
The challenge
KCT is more than a tax office. It prepares returns, repairs credit, supplies tax software and trains new preparers. Early on it needed to be seen: a billboard, staff badges and a flyer that put Keuna Smith’s face to the name. As the firm grew into a bigger Warner Robins office and a training business, it needed a brand that looked established enough to carry four services without feeling scattered.
Who it speaks to
Local filers and credit repair clients in Middle Georgia, plus aspiring tax professionals who want to start their own business with KCT software and training.
Visual system
- Color
- Launch work: black with signal yellow. Current system: deep navy, metallic gold and soft white marble.
- Typography
- A high-contrast serif for headlines (authority, “established firm”), clean sans for service details, and a gold script signature for Keuna Smith.
- Signature
- Every current post closes with the tagline People | Plan | Progress.
How we designed it
- Launch phase: black and yellow so the billboard reads at highway speed and the team ID cards look official on a lanyard.
- The Tax Pro Bundle packaged everything a new tax business needs: logo, social kit, flyers, ID cards, merch, certificate and billboard.
- The newer system switches to navy and metallic gold with a serif headline, so posts about taxes, credit and training read as one firm.
- Monthly posts are single statements (“Your taxes deserve a strategy”, “Better credit. Better options.”) built for a steady weekly rhythm rather than one-off promos.
- The office move got its own announcement with the new address, so existing clients follow the firm to the new location.
- A recognition post and a mockup feature (“The woman behind KCT”) put the founder at the center of the brand.
Colors sampled from the delivered designs
The work, oldest to newest
- 01Team ID card pack
- 02Highway billboard: Every dollar counts
- 03Trusted Tax Preparation flyer
- 04Tax Pro Bundle: logo, social kit, ID cards, merch, certificate, billboard
- 05Elite client recognition: Keuna Smith
- 06The woman behind KCT: brand mockup
- 07New office announcement: Bigger. Better.
- 08Your taxes deserve a strategy
- 09Better credit. Better options.
- 10Knowledge builds confidence: tax training
- 11We don’t just prepare taxes
- 12The right time to get prepared: Friday post